And so our story began, in 1990, a troubled beginning due to the reality lived at the time, the age of footwear decline in Portugal.

Resembling the construction of a shoe, we also began as cutters working only with labour with a company in the name of its founders, José Fernandes and Maria Lucinda.

Over the course, competition and time itself, some of our dreams started to gaining shape, our efforts generated results and then we created a small sewing line, Rokynori. With that name our true journey begun, the goal was to work in the very next day, our Vision was to keep growing, and the Mission was to give shape to the concept of quality through footwear manufacturing.

With that same ambition, we kept building our company, progressing significantly, increasing human resources, and our dimension as well, and we built our first facility dedicated to our activity, a Footwear Factory.

Dated the year of 2006 everything seemed more stable than never until we were hit by the great recession, that load of events that turn our economy upside down and slowed down our growth. The years that followed were a time of reflection and complex decisions that induced us to choose a different negotiation approach in which we essentially found to avoid losses. And so we reach the year of 2010, the most significant of our history, where we took one more step, becoming a complete footwear factory by creating Fernandes & Sampaio, our exporting entity. As Fernandes & Sampaio we gave a higher jump, registering a growth we had never experienced before and so we created our brands , Rokynori and The Force. With this experience, we started to acquire more knowledge about the market that surrounded us and all processes since the footwear design to its packing.

Our mission is the same, but quality has a more evolved shape. Our vision is to be a reliable reference in the production and selling of shoes and our goals are redefined all the time before the challenges we face.

To be successful we concern in keep our core values such as honesty, integrity, respect and the fulfilment of our agreements and compromises.

With this website we seek another dimension for our company, so we are adapting to the current means, exploring the new ways and concepts of commerce and complete ourselves with what was lacking, a greater connection to all our clients and you, dear reader.